The need to address new consumer demands and regulatory targets leaves beauty companies with a serious mission: find products that are scientifically proven to be safe, free from environmentally harmful compounds, and have a price-point that won’t diminish margins. In addition, companies need to be sure they won’t run out of material even in radical geopolitical or environmental changes. Self-sufficiency is on everyone’s lips today, so sourcing materials from a steady, responsible source has become more important. And as changing the material source and finding the right provider might take years, it’s important that the big beauty brands start to…
Tag: beauty products brands
Acquisition deals see players widen category reach
Over the last few months, a flourishing of acquisition deals has seen players widen their international net and category reach, leveling ratios as appropriate. Shiseido acquired Dr. Dennis Gross Skincare in December, contributing to the ongoing expansion of the Americas business, while adding a dermatologist-led brand to the portfolio. In January, Puig scooped a majority stake in Dr. Barbara Sturm reinforcing its position in the premium skincare business and presence in the US. The same month, L’Occitane Group added Italian home fragrance label Dr. Vranjes Firenzemarking the next step in building a geographically-balanced portfolio, while boosting its multi-brand stable. These…
With the global birth rate falling, Mustela continues to reposition itself
“With 94% of parents surveyed saying they are familiar with the brand and 50% saying they use it, [2] Mustela is seen by consumers as an expert brand in the hygiene and care of babies and children,“explains Clémence Ménez, Mustela Marketing Director, France. “The brand’s two flagship products, the Gentle Cleansing Gel for Babies and Children and the Cleansing Water, recorded strong growth in 2023, with an increase in value of +11% for the first and +13% for the second, in a shrinking French market ,“she continues. Today, the brand wants to capitalize on its expertise in infant skin care…