Balmain Beauty has unveiled the pre-launch campaign for its very first perfumeannounced for next September. Dubbed “Project Confidential”, the campaign was initiated shortly before the brand’s show on February 28, 2024 at Paris Fashion Week. It consists of a series of images of human silhouettes accompanying a matte black parallelepiped bottle crowned by a large circular cap, stamped with the PB logo. “When I started at Balmain, I was dreaming about Balmain Beauty from the beginning,” said Olivier Rousteing, Creative Director, Balmain. “Beauty has always been a part of my life. It’s the beginning of a new era and a…
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The Body Shop Canada goes into restructuring and closes 33 stores
The Canadian subsidiary of the global beauty brand has filed for bankruptcy and announced on Friday March 1, 2024, that it will begin immediately closing almost a third of its 105 stores in the country. The company also ceased online sales via its ecommerce store. The Body Shop Canada has commenced restructuring proceedings under Canada’s Bankruptcy and Insolvency Act. Restructuring and turnaround management firm Alvarez & Marsal Canada Inc. was appointed as the Proposal Trustee. The company said it hopes Ontario court proceedings will give it “additional breathing room” while it evaluates its strategic alternatives and implements certain restructuring initiatives.…